Email marketing tools that increase web traffic

image19The 21st century has signaled new and more efficient means of promoting one’s company and products to various markets without having to spend much in traditional advertising.  New technological advancement made the use of internet marketing not only a fad but a way of life.  Internet marketing has been found a reliable way of increasing one’s sales.  However, success in internet marketing depends a great deal on how the internet marketer uses the various internet marketing tools.

Internet marketing has been the preferred marketing method not only by small and medium business but also by corporations.  However, it is more popular with home-based business due to its efficiency and the minimal costs involved.  The proper use of email marketing tools will determine how fast one can get a potential customer to become a real customer.  Potential customers are a plenty, and they are just like everyone out there.  However, a good internet marketer can identify the target market from these potential customers who may be patronizing g a competitor’s products.

While your potential customer is presently a real customer of your competitor, you still have a great chance of turning him into your real customer if you use the right email marketing tools.  One such tool that works perfectly well for most internet marketer is the use of follow up.  These potential customers may have already bought from your competitor; the problem is that customer may have felt ignored or disregarded for lack of a follow up mechanism.  By wooing that potential customer through follow up emails and offers, there is a chance that sooner or later, he would become your real customer.

The secret is with determination and persistence in intensively sending follow up emails to the potential customer.  Other marketers refuse to spend time with a prospect or a customer who do not respond after one or two emails.  By looking at this as a method of wooing or courting, the effective email marketer will continue to pursue the potential customer without let-up.

Another effective email marketing tool is the use of viral e-books which may be a new concept but is definitely as effective as the other marketing tools.   By the way, it is called viral for their ability to be passed on like a virus, from one person to another.

Viral e-books can be your ticket to success in terms of increased website traffic.  People who are interested in a certain topic or issue have no choice but to download your e-book particularly if they stand to benefit from the e-book topic.  Thus, the number one rule in creating your e-book is that it must be on a topic that would be of interest to your target market and to their contacts, making the e-book a good material for passing on.

Of course, you have to get a very good writer who will create your masterpiece but that would be a minimal cost considering the multiplication effect it will have on your business.  You capitalized on one e-book which would be passed on several, sometimes hundreds or more, people with buying potential.  This is probably one cost with a huge return on capital.

Do not scrimp on your e-book because it is the reason why people will visit your website.  An e-book which does not present a worthwhile topic will just as easily be thrown to the next garbage can or in the case of computer users they can just easily delete your e-book link.

When you get your e-book done, you must make sure it is in a format which would be capable of being opened and read by majority of computer users.  You can choose from an e-book with an executable format or EXE format or the more popular PDF format.  Most marketers prefer the PDF format as it is easily downloadable provided the user has am Adobe Acrobat reader which can also be easily downloaded free of charge.

In choosing the format of your e-book, remember that people generally have an aversion for everything difficult.  Thus, you must choose a format which is downloadable-friendly and which can easily be passed on from on e computer user to another.

To make your e-book truly of viral quality, it must be on a very useful topic that will appeal to your target market.  People who get hold of your e-book must also have a good beneficial motivation, financial or otherwise, to pass on the e-book to their contacts.  People who can add their links when passing the e-book will have more reason to pass on your e-book to their contacts.

The more e-book you have on various topics but all leading to you website, the larger the scope of your reach.

You may also want to try using a viral video which follows the same principle of a viral e-book except that it is in a video format.  People who like your viral video will surely pass it on to others and you will get more traffic on your website.  However, make sure the viral video will be of interest to as man y people as possible to make it really viral.

How To Grab Your Readers Attention With Your Subject

image20The race for supremacy in the internet based businesses has been really heating up and many sites have been put up to help others to get ahead for a small fee. But there are also ways in which you don’t have to pay so much to make yourself a good list of loyal followers. Having a satisfied web traffic and visitors allows you to put up a foundation wherein you can build an opt-in list and make it grow from there.

An opt-in list allows you to provide newsletters to your subscribers with their consent. When people sign up, they know that they will be receiving updates and news from your site and the industry your represent via an e-mail. But that doesn’t mean that all of those who subscribe read them at all.  Many lists have been built due to an attachment with free software or for a promotional discount and such. Some are not really interested in receiving e-mails from companies and just treat them as waste of cyberspace and delete or trash them without so mush as opening the e-mail and scanning them.

You can change all that. While forwarding an email message is relatively after producing your newsletter. Getting people to open them is not as easy. You don’t want to waste all the time and effort used in making the newsletters, you want people to read them and have their interests piqued. Interested enough to go to your website and look around and most especially purchased and acquire your products or services.

One of the numerous ways you can tempt or persuade your subscriber is by providing a well thought out and well written subject. The subject of an email is what is often referred to when a person or a recipient of an email decides whether he or she wants to open or read an e-mail. The subject could easily be regarded as one of the most important aspect of your  promotional e-mail.

Your subject must be short and concise. They should provide a summary for the content of the e-mail so that the recipient will have basic knowledge of the content. This is really vital in grabbing the attention of your readers and subscribers. You want your subject to instantly grab the attention of your subscriber and get them to be intrigued to open up your mail. Remember, it is not necessarily true that a subscriber opens up subscribed mails.

A good subject must always be tickling the curiosity of your recipient. It must literally force the recipient to open the mail. A certain emotion must be ignited and get them to open the mail. It is essential to use specific words to get the reaction you need. Keep in mind that the recipient or subscribers spends only a few seconds looking over each subject of the e-mails he receives. You must grab your reader’s attention right away.

There are many forms you can use for your subject. You can provide a subject that says your e-mail contains content that teaches them tips and methods on certain topics. An example of this is using keywords and keyword phrases such as, “How to” , “tips”, “Guides to”, Methods in and others like that.

You can also put your subject in a question form. These may include questions like, “Are you sick and tired of your job?” Or “Is your boss always on your case?” Try to stay on the topic that pertains to your site so that you’ll know that your subscribers have signed up because they are interested in that topic.  This form of subject is very effective because they reach out to your recipients emotions. When they have read the question on your subject, their mind starts answering the question already.

You can also use a subject that commands your reader. Statements such as “Act now and get this once in a lifetime opportunity”, or “Double, triple and even quadruple what you are earning in one year”. This type of subject deals with the benefits  your company provides with your product and services.

You may also use breaking news as your subject to intrigue your subscriber. For example, if you deal with car engine parts you can write in your subject, “Announcing the new engine that uses no gasoline, It runs on water”. This creates curiosity with the reader and will lead them to open the mail and read on.

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3 Reasons Why Adsense Is Essential For Content Sites

image8To know why Adsense is essential for your content sites is to know first how this works.

The concept is really simple, if you think about it. The publisher or the webmaster inserts a java script into a certain website. Each time the page is accessed, the java script will pull advertisements from the Adsense program. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click.

The search engine is the one handling all the tracking and payments, providing an easy way for webmasters to display content-sensitive and targeted ads without having the hassle to solicit advertisers, collect funds, monitor the clicks and statistics which could be a time-consuming task in itself. It seems that there is never a shortage of advertisers in the program from which the search engine pulls the Adsense ads. Also webmasters are less concerned by the lack of information search engines are providing and are more focused in making cash from these search engines.

The first reason why Adsense is essential for content sites is because it already has come a long way in understanding the needs of publishers and webmasters. Together with its continuous progression is the appearance of more advanced system that allows full ad customization. Webmasters are given the chance to choose from many different types of text ad formats to better complement their website and fit their webpage layout.

The different formatting enables the site owners the possibility of more click through from visitors who may or may not be aware of what they are clicking on. It can also appeal to the people visiting thus make them take that next step of looking up what it is all about. This way the people behind the Adsense will get their content read and making profit in the process.

The second reason is the ability of the Adsense publishers to track not only how their sites are progressing but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines gives webmasters the capability to monitor how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks and click-through rates. Webmasters and publishers can now track specific ad formats, colors and pages within a website. Trends are also easily spotted.

With the real-time reporting at hand, the effectiveness of the changes made will be assessed quickly. There would be time to sort out the contents that people are making the most clicks on. The ever-changing demands would be met while generating cash for the webmasters and publishers. The more flexible tools are also allowing webmasters to group web pages by URL, domain, ad type or category, which will provide them some accurate insight on which pages, ads and domains are performing best.

The last and final reason is that the advertisers have realized the benefits associated having their ads served on targeted websites. Thus increasing the possibility that a prospective web surfer will have an interest in their product and services. All because of the content and its constant maintenance. As opposed to those who are no using Adsense in their sites, they are given the option of having other people do their content for them, giving them the benefit of having successful and money-generating web sites.

Adsense is all about targeted content, the more targeted your content is, the more target the search engines’ ads will be. There are some web masters and publishers who are focused more on their site contents and how best to maintain them rather than the cash that the ads will generate for them. This is the part where the effectiveness is working its best.

There was a time when people were not yet aware of the money to be achieved from advertisements. The cash generated only came into existence when the webmasters and publishers realized how they can make Adsense be that generator. In those days, the content were the most important factors that is taken quite seriously. It still is. With the allure of money, of course.

Website Or No Website…That’s The Question

moneyDo you want to make money through the Internet but you don’t have enough experience or capital to start your own online business?  You don’t have to worry, for a lot of online marketing options exist for you to start with.  One of these options, and shall I say the best, is affiliate marketing. Affiliate marketing provides first time online marketers like you the chance to market something online even without having your own product to sell.  All you have to do is to sign up with an affiliate marketing program, which is usually owned by an online merchant or retailer, and start picking the products you want to promote.  As an affiliate, you are paid by the merchant for your services on a commission basis, that is whenever you have directed a visitor to the merchant’s site and the visitor actually buys something. Becoming an affiliate in an affiliate marketing program is often quick and easy, and for most affiliate programs, signing up is also free.  But despite these and all the benefits being promised by affiliate programs, many people are still hesitant to get into affiliate marketing.  One of the reasons why a lot of people remain hesitant is the lack of a website to start marketing his affiliate products with.  This now leads us to the question of whether a website is required or necessary in affiliate marketing or not. Many people say that one can do affiliate marketing even without a website to start with.  Actually, one can really start promoting and marketing his affiliate products even without a website; and there exist a lot of ways on how this can be done.  In fact, many affiliate marketing strategies that leads to success can exist without actually needing a website.  Among these strategies are email marketing, offline promotions, writing e-books, writing ezines and engaging in online discussions like forums, chats, message boards and others. *Email Marketing Email marketing, or maintaining email lists, is actually the most popular affiliate marketing strategy that doesn’t require the affiliate to maintain a website.  In this affiliate marketing strategy, what you basically do is maintain a list of the email ads of your prospective customers and provide them with articles that are relevant with the affiliate products and programs you are promoting.  Articles that you provide your contacts with need not always be promotional, for many individuals find such types of email annoying.  Rather, it would be better if you provide them with something informative and just add small text ads that link to your merchant’s site. *Offline Promotion There are many ways on how you can promote your affiliate products offline.  Among the common medium used for such promotions are classified ads, brochures and flyers.  Classified ads would generally work better compared to the other two because classified ads in periodicals often get a wider audience. *Writing Free e-books If you have a knack in writing, writing an e-book can be the best way for you to promote your affiliate products in the absence of an actual website.  Just like in emails and newsletters, your readers would better appreciate your e-book if it is not too promotional but rather informative.  Be sure, however, to make the contents of your e-books relative to the actual affiliate products you are promoting.  And just like in email marketing, you can just place text ads or banners somewhere near the end of your e-book that links to the merchant’s site. *Writing Free Ezines Ezines are publications or articles that aim to inform individuals about a particular topic.  If you don’t have a website and yet want to be an affiliate, you can well use ezines to promote your affiliate products or to insert links to your merchant’s site.  If you have a website, your ezine article may actually work well as content for your site.  But since you have no website, you can just submit your free ezine articles to various websites that hosts ezines, like goarticles.com, ezinearticles.com and others. *Online discussions (Forums, Chats, Message Boards, etc.) With or without a website, you just can’t ignore online discussions because they are great venues for marketing your affiliate products.  In chats, forums, message boards and discussion boards with topics related to your products, you can easily find people who may be interested with the products you are promoting. With all these strategies, it may appear that one really doesn’t need to have a website to start marketing his affiliate products and promoting his affiliate programs.  Well, starting in an affiliate program without a website may be easy, but getting successful in affiliate marketing without a website is another thing.  While one can actually gain enormous success in affiliate marketing even without a website, it is a rare instance that “newbies” like you can reach the same levels of success. Having a website is not really a pre-requisite in entering into an affiliate program, unless otherwise the program owner would require you to have one.  But while this is so, I would still recommend that you have for yourself a website, if not now, then maybe at a later time.  Having a website creates a lot of advantages in affiliate marketing.  For one, it provides you a place where you can creatively promote not only one of your affiliate products but all of your affiliate products.  With a website, you can also advertise your affiliate products to a wider market. Again, having a website is not a requirement in affiliate marketing.  But with the advantages that a website can provide, I’d rather have one for myself and make affiliate marketing a lot easier for me.

Overachieving Your Way to Super Affiliate Stardom

images6Internet business is a bit confusing especially if you’re not really knowledgeable at it.  You will also be left completely blank, asking yourself as to what type of online business is best for you. Why don’t you try affiliate marketing business?

Affiliate marketing is defined as a revenue sharing relationship between advertisers or merchants and online publishers or affiliates. It is a low cost way for merchants to sell their products and services.

In this type of online business, you don’t have to take any risk because you only have to pay the affiliate once the result is achieved. Once a customer is gained, a portion of the profit from that customer will be given to the affiliate as commission. Usually, an affiliate gets a commission for referring clicks, leads or sales to the merchant’s website. The said affiliate income can be a fixed dollar amount or a fixed percentage.

From this simple commission-based referral system, some affiliates become experts on this field. In fact, some of them are gaining more than five figures every month. However, among the thousands of marketers, only 1 to 5% of them reached this level. And if you’re among the lucky ones who achieve this so-called elite level, you can now be aptly called a “super” affiliate.

This means you are capable of achieving noteworthy percentage of sales or traffic on your merchant’s website. Super affiliates are not only experts on search engine optimization; they are also great in newsletter marketing, email marketing, reciprocal linkages, keyword optimization, link exchanges, advertising in forums and other methods to advertise and promote their products and services.

But how does a person become a super affiliate? And how can they overachieve their way to super affiliate stardom? Making your way to super affiliate stardom is not that easy; and it surely won’t happen overnight. Bear in mind that you need to embrace some tactics, carry out effective online business strategies and of course give hefty time commitment. You can’t be a super affiliate without blood and sweat and without the following traits – patience, persistence and thirst for knowledge. Matched with efficient strategy, these three traits provide you the formula towards super affiliate stardom.

Affiliate marketing strategies are a bit difficult but they are achievable; you just have to work hard on it. First, look for a unique and exceptional niche and focus in it. The reason why most people in the affiliate marketing business didn’t turn out to be very successful is that they try to offer almost everything under the sun instead of giving all their attention in a particular niche market. If you want to become a super affiliate, try not to scatter all your efforts; concentrate on your niche and make it grow by means of promoting, advertising and selling it well.

The next step you must do after you have established your affiliate storehouse is to promote it. Most affiliates resort to pay-per-click engines. But what’s more advisable is to discover how to accomplish organic search results or better yet, hire a search engine marketing company. Through this, you can be saved from losing all your profits on pay-per-click engines.

Then, familiarize yourself with your product and know your audience. Remember that credibility builds trust. And you can only make information that puts up your credibility if you know the products and services your site is offering. If you’re target audience don’t trust you, how could you expect them to purchase from your affiliate storehouse? Moreover, if you take time to learn the products and services you are recommending, it will be way too easy for you to establish a website that converts well, which will enhance your affiliate income in return.

Try to promote and resell products from different merchants. There is absolutely nothing wrong with this strategy because it is just a way of protecting your business and broadening your horizons to be sure that you won’t experience the so-called famine effect. Aside from that, promoting different merchants on the same site provides your site visitors a handful of destinations to choose from. This strategy will also make you aware on what your visitor want to see and it can also help you find out how well various merchants perform against each other.

As mentioned earlier in this page, a super affiliate wannabe should have this trait – thirst for knowledge. It is because this trait can help him or her stay updated and remain on top of the trends. If you are knowledgeable in internet marketing, then you know that what was adopted few months ago may not be applicable at present. So it is important to seek knowledge and make sure that you are updated on what’s new about affiliate marketing daily. Keep in mind that super affiliates take time to read, learn and embrace the changes in online marketing business.

And what’s most important? Never, ever give up. Being engaged in affiliate marketing business is hard, that’s why you must be equipped with patience and persistence. Check your statistics and find out the things that are working and those that are not. Make changes if the situation calls for.

These are just few suggestions and ideas if you want to boost your affiliate income. Let me reiterate, you have to be patience, persistence and knowledgeable. Then, follow the above mentioned strategies and you’ll surely find yourself on the road to super affiliate stardom.

Top Seven Ways Writing Articles Can Explode Your Business

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In today’s highly competitive internet universe, the importance of attracting highly targeted traffic to your website cannot be overemphasized. Routing web traffic to your site can be your only means of survival, especially in the cutthroat world of ecommerce. Getting a high search engine ranking can be very difficult. Fortunately, there is plethora of website promotion strategies you can use to drive traffic to your website.

There is a wide variety of strategies you can adapt, from paid advertising to affiliate marketing. However, most of these techniques require payment. Nevertheless, there are ways to promote your website and increase your web traffic without spending anything. Writing articles is one of the best web site promotion strategies you can use, and they can be very effective. How, you may ask, can writing articles help improve your web traffic? Here are the top seven ways in which it can help explode your business.

1.Reach more people

When you write good articles, it would be a shame not to share them with other people. You can post your articles in your website or you can submit them to other sites such as e-zines and online publishers. By submitting your articles to these sites, you give exposure not only to your ideas but also to your website. Simply include a link back to your site or include your information in the resource box. With this, you get exposure and free advertising as well. Submit your articles to popular e-zines and take advantage of their popularity. Other sites who find your article relevant may also link back to you. Thus, you increase your link popularity, which is one of the most important strategies in the internet world. Remember that most people are looking for information online and by filling this need with your quality article; you may reap the benefit of more exposure and higher web traffic.

2.Free Advertising

Submitting your articles to other websites presents an opportunity to advertise your website without paying exorbitant fees. Although you should avoid marketing language in your articles and make it informative and useful to your readers, you can always include your site’s link in the resource box. In addition, by making your article relevant and helpful to your readers, you are making a good impression for your website, which could ultimately lead to a visit and hopefully a purchase. Good quality content in an article is far better and more effective than a few lines of ad space. You have a very special opportunity to presell your product or service to your prospective customer.

3.Gain High Search Engine Ranking

Create a new web page for your article in your website. Optimize your article to make it search-engine friendly. Use top-ranked keywords and Meta tags that can give your website a high search engine ranking. As soon as you upload your new webpage to your server, search engines will spider through it and you can gain an increase in search engine ranking. Remember that search engine optimized content is a very effective strategy to gain a high ranking in search results.

4.Increases Link Popularity

Instead of looking for other sites who would want to establish reciprocal links with your site, you can simply submit an article to other sites. Just do not forget to include a link to your site in your resource box. When these websites pick up and publishes your article, you automatically get a link partner. Try to get as many link partners as you can. Link popularity is one of the factors used by search engines in determining search engine rankings. Make your article especially useful and appealing, so that more websites will be encouraged to publish it.

5.Optimizes your site for improved search engine ranking

By making your site keyword rich, you can greatly improve the search engine ranking of your site. Remember that keyword density is one of the most important factors that search engines use when determining the search engine ranking of site. However, you should always provide relevant, useful and pertinent information. Avoid the temptation of overusing keywords just to gain a high ranking as this may turn off most web surfers. Relevance and quality is still the most important things to consider when writing articles and it will be doubly useful to your site if you make these articles search-engine optimized.

6.Establishes a Good Impression and Reputation

By writing excellent, original and relevant articles, you not only give your site exposure, you are also creating a good impression on your prospects. Encourage more people to visit your site and do business with you by establishing an impressive reputation through your articles. Be seen as an expert in the field and your will ultimately gain more customers eager to do business with you.

7.Enhances your credibility through references and testimonies

Certainly, your articles are going to receive feedbacks and testimonies when you publish them in e-zines and free article sites. Record these positive feedbacks and comments and use them as promotional material in your website or in any of your advertising efforts. Your credibility will be greatly enhanced by these feedbacks, as it will create a good impression on your prospects as well as your existing customers. In this highly competitive world, excellent credibility and trust may be the only things you need to attract new customers or make loyal patrons out of your existing customers. Original, relevant, useful and pertinent articles are important tools you should utilize to improve and explode your business

Why Email Marketing?

images18The Internet as a whole was a moving force in the world when it came in challenging geographical boundaries, and making arduously long tasks into simple and almost automated acts. One of such applications is that of electronic mail or email, which enables people, usually over a free service provider, to use the facility for correspondence.

Email marketing, is defined more or less as the use of the email in sending newsletters, offers on future products and services, as well as other content relating to the maximization of the current service or product being enjoyed by the customer, usually to an existing customer of a company. As such, it is simply utilizing a new forefront of correspondence (the email) vis-à-vis the more traditional means of marketing and enhancing customer value—either through telephone or direct mailing.

Many people consider email marketing as something that can very well come across as spamming. This translates to greater efforts on the parts of businesses to assure the clarity of their email even at the moment of receipt, and more so in their content. Greater stress is also put in the use of valid email addresses, as well as evaluation of the existence of a pre-existing business relationship with the recipients of the email. After all, those with whom the business has had pre-existing business with are either still in a productive relationship with the business, or may be well within the scope of the company’s target audience.

Given there is so much trouble faced simply in trying to avoid the negative perception of email marketing, what benefits are to be had that would justify giving it enough merit to be considered as a viable tool for marketing?

The first and most attractive feature of email marketing is it is low-cost. Email marketing allows for businesses to go on a marketing campaign without the traditional costs of printing and distribution, as well as the marginal expense of following up further. Moreover, when talking about large volumes of mail, there is very little added cost upon a company utilizing an email service provider in its marketing strategy to increase the number of customers targeted by the marketing campaign, in comparison to printing an altogether new letter or newsletter to send to more customers.

The second and perhaps most noticed by companies who want to use the potency of email marketing is consumer behavior. While many contend that people do not spend as much time as they do emailing, statistics have shown that people across age brackets spend a huge majority of their time online either reading or sending emails, or managing the emails that have already been received.

Given that emailing is one of the largest activities that comprise a regular person’s Internet time, email marketing directly responds to the inherent potential in an untapped market. After all, if people were in constant use of emails and were considerably spending more time emailing, what you necessarily have is a probable market for a product or service.

Alongside the low-cost implementation that happens in email marketing, it also exists in a less arduous development of the content of a marketing pitch sent through email. Email marketing allows for a company to have a test-run on its target market to measure responsiveness at almost non-existent cost, and make small modifications without incurring huge expenses.

Moreover, when you want to talk about turning interested parties into real viable customers, it’s also a matter of having limitless access to these people who may have greater predilection to purchase the product than others. This is what email marketing affords companies. Email marketing allows for companies to launch a marketing campaign free of geographical constraints, and reduced costs and difficulty in order to get to those people they believe would be most interested.

At the end of the day, the most important benefit that can be enjoyed by a company from an effective email marketing implementation is the fact that within its very core, the heart of email marketing is trying to foster better relationships particularly with already existing customers. Current business trends put great emphasis on increased value added to customer’s money, and email marketing allows for companies to provide continued product and customer support. By increasing the value to be had by citizens, the customers are given reason to patronize a product, which is exactly what companies want to achieve in the long run.

What is Email Marketing?

images17When talking about email marketing, what comes to mind to so many individuals are the various hindrances that may be encountered in the future. However, like all strategies, there are setbacks and consequences to be had in the way of notable progress in a marketing campaign.

Email marketing is the use of the electronic mail or email facility in order to reach a wide range of potential customers or readers when offering products and services. Simply put, it is marketing via email. Email marketing also has the potential of becoming very much relevant inasmuch as it has been known to respond to reader queries and provide them the information they need.

Email marketing, of course, does not go off without any negative perception from society. Many individuals see themselves as greatly inconvenienced by email marketing, which is at times classified as spam. However, it has come a long way since the early days of a complete and absolute negative stigma of email marketing; now people have the right to choose what they find useful and suitable content arriving into their inboxes.

An alternate definition of email marketing, however, is when a company continues to foster communication with existing clients in order to enhance the service being offered and the relationship in existence. These are all done with the intent of gaining customer loyalty and patronage.

Email marketing, in either definitional paradigms, aims for the end of loyalty and patronage. If email marketing were to be used on potential clients, the role that the strategy has to play is that of trying to transform readers into real clients. The same idea holds true for existing clients. If existing clients were to receive continuous check-ups and evaluation of the service offered, the perception of forwarding the satisfaction of the customers would be made even clearer.

However, with email marketing, it is important to know what rights and limitations are in existence. In the United States of America, different states revolt. Others would legislate against email marketing (which is considered spam); others would not.

The legality of receiving an article of email marketing is unquestioned when the customer being serviced is that with which the company has had previous transactions with. A pre-existing business relationship may vary, but it may very well be someone from whom the company has previously requested information from, or someone who has bought or acquired the services of the company. This implies a level of consent that must be present in all the emails that will be used in email marketing campaigns.

Because of these various reasons, there are imperative steps that must be taken by a party wishing to take part in any email marketing pitch.

Integrity of Content—Legislation against email marketing, and marketing general, are in fact in place because prior period saw how abuses abounded. Therefore, it is imperative that of some of the things considered in an email marketing campaign is that of integrity of content. This would mean the inclusion of the senders’ complete and accurate information.

Clarity of Consent—It is imperative that companies make sure that the persons they are sending emails to are those they’ve had previous transactions with, and are in good standing with each of them. There is a necessity to keep close track to each and every email address being added to the list of clients because similarly, it would be easy to duly evaluate consent in each and every scenario.

Aggressiveness of Content—While companies may want to carry on with their aggressive marketing strategies, their interests must be balanced with the rights of individuals against marketing strategies that are far too aggressive and neglect their rights and wishes. At the end of the day, companies should use subject lines that reflect content, use a valid address, and make arrangements for the recipients to opt out of the service or from receiving future notices and marketing pitches.

At the end of the day, email marketing works because of its low-cost and its far-reaching capacities. However, because there are no singular restrictions as to how it may be used without going to the extent of the legal borderline behavior, companies that wish to use it in its full potency must in return expect a degree of compromise to be made—compromises that will not endanger the company, but may, in the long run, help build a healthy corporate image.

7 Ways To Make Money Using Nothing More Than Your List

images14An opt-in list can be quite crucial to any site or internet based company. Even for a small venture such as a niche profit site an opt-in list can make a world of difference and also add some extra income for your pocket. Rarely would you see an e-commerce site, big or small, that is without an opt-in list.

An opt-in list allows for a company to market their wares and site via an e-mail. With an opt-in list, a site and a subscriber consents to sending and receiving a newsletter from your company. Through this, you can keep your subscribers abreast of what is currently available in your site as well as whatever is coming out.

And because there is mutual consent between the two parties, any mail sent to the list is not considered as spam mail. There is a great number of successfully read promotional materials such as catalogs, newsletters and such that are sent because the subscribers themselves have signed up for them, meaning, they do want to be sent those items.

Building a list is crucial, only a small percentage actually subscribes for an opt-in list. Many people find promotional mails annoying but of you provide a good newsletter or promotional material,  you will see your list build up and grow. You can also achieve this by having good content on your site. If people like what they see and read on your site, then they surely would want more. Newsletters would be a way to attract them back to your site. A little teaser or appetizer if you will.

But other than marketing your wares and your services, an opt-in list can also be used to earn extra profit. Not all lists can be used though. It would be good to first build a successful list with a huge number of subscribers. The more subscribers you have, the more money you can get. Here are seven ways to make money using nothing more than your list.

1) Place advertisements. There are many corporations who will be willing to pay to put their banners and ads on a list with many subscribers. Selling or renting out lists is not a good idea so rather than doing that, many companies would just rather place ads with lists that have a huge subscriber base. Your newsletter could be placed with many ads and each one spells money.

2) Have affiliations with other companies that have at least a semblance or relation to what your site is about. Here other companies will provide links and brief descriptions of what they offer, products and services. With every click made on the link that directs or leads a subscriber from your list to their site, the company will pay you. This P4P or pay for performance.

3) Make deals with other companies by asking for a small percentage of sales done through your list. With every sale done by customers that have come from your list and have gone there because of your newsletter, the other company will pay you a small percentage of your sales. The more people who buys from them, the more earnings you get.

4) You may also get products from other sites on a consignment basis and sell them to your list via  your newsletter. Place descriptions, articles and photos of the product in your newsletter. There will be those who will buy from you and when that happens, you can order the product from the other site and sell it to your buyer.

5) Sell e-books or a compilation of your articles on your list. Manuals and how-to articles are in great demand. Many people will be willing to shell out money to gain knowledge about a certain topic and subject. With your existing list trusting your expertise in that area, an e-book could be offered and sold or used as an incentive.

6) Create a network out of your list. Get people to invite more people to view your site and subscribe to your list. The larger your list is, the more people will be able to click on your links and affiliate links as well as make your advertisement rates higher.

7) Subscribers are willing to pay for information if they know that it can be trusted and relied upon. Use your list to get more and more people to subscribe to you as well as browse your site. Lastly, you can use your list to earn money by making them your partners. Your list will be the bloodline of your growth and increase.