Improve your E-mail Marketing strategy

email_marketingE-mail marketing has been one of the most innovative strategies that the internet provided over the last years. On a survey made by the Direct Marketing Association, two-thirds of companies agreed that their revenue increased when they started using e-mail marketing, and sixty-three percent said that this method is the best way to maintain a good relationship to customers.

Almost everyone who knows how to use the internet has at least one e-mail account, maximizing this fact is a great strategy to start or maintain your business. There are a lot of ways for a business to prosper, and today e-mail marketing is one of the best ways to do it.

But of course, working with e-mail marketing is not just a walk in the park, knowing the basic strategies on how to make this effective should be the first thing that one should learn. Here are simple tips on how to lead in the e-mail marketing venture.

Be Direct and Simple
Simplicity is still the key. There are a lot of e-mail advertisements out there and most people usually delete them without thinking twice. In being direct and simple, especially in your subject lines, most people will notice the difference. The probability that your mail will be read is higher compared to other mails that boasts of every detail in their subject lines and mail body. Give simple details, offer the advantages and be direct in the most possible way. Of course, do not forget to put a commanding line in your message. It is one of the oldest and most useful ways to lure customers to your business

Creativity is the key
Being simple does not mean you should not be creative. Creativity is one of the best ways to get customers. Even if you have a simple but creative byline or subject line, your audience will pick it up. The body of the e-mail itself must also be interesting. Using interesting designs is a plus. Play around with your product and present it in the best way that you can.

Know your market
Like any other markets, you should be able to determine the demographics of your customers. Know who they are and what they like. Be sure to evaluate your competitors. If you are starting in the business, it is best that you consider the prices and the promotion styles of your rivals. Make a better deal or package than your competitors.  This will surely give you an edge to the competition.

Maximize Technology
Learn useful tools out there. One of the best tools that you can use is the Autoresponder or a mailbot. Just search the internet to learn about this tool. The best things an auto responder can do are to follow up customers, create order confirmation, and even “personalized” messages. In this way, you do not only save time, but you can make sure that all your customers are being updated on time. Aside from an Autoresponder, learn to use certain programming tools or graphic-editing programs to put that personal touch on your e-mails.

Build your Name
One of the best ways for a business to succeed is to build up its name. Take time to research and learn the business. Getting published in an internet magazine related to your business or being recognized by the market as one of the better dealers is a great way to build your name. Do not meddle with petty strategies that look like SPAM or other cheap ways to lure customers. This would only taint the name of your business. Everyone knows that a bad name will only make a bad business.

Be Professional
Here’s the deal, even the name of your e-mail address matters. Be professional in everything on the e-mail, including the subject of the e-mail and the headers on your message body. Those simple details will make an impact on customers. Having the proper details shows how professional the business is, and this will make the advertisement more effective.

Evaluate
Always evaluate the strategy; from the preparations to the e-mail itself, to the contents and the tools that you used for the job. It is best to study the steps that were made and identify the flaws and goods in them. On the next project, be sure to apply the evaluation results. This is a surefire way to improve your e-mail marketing strategies.

These are easy advices that will surely boost your e-mail marketing strategy. Whether you are a newbie or a pro, these tips will make your marketing easier if you keep them in mind. So, what are you waiting for? Apply them now!

What’s LinkShare, And Do I Need To Use It?

banner-affiliate-marketingOnline affiliate marketing is one of the most effective, cheapest and fastest ways to promote merchandise. With millions of people getting access to the Internet everyday, there’s a great chance for a merchant to introduce his products and services to a wider market, thereby, maximizing his revenue.

Likewise, affiliate marketing is an excellent way to generate full-time income for a home-based affiliate marketer. For someone who is jaded of going through a grueling eight-hour work routine, affiliate marketing offers a great opportunity to earn big without wearing himself out—physically, mentally and emotionally.

In affiliate marketing, both parties are benefited since as the merchant earns from each item sold, the marketer likewise earns a commission.

If you are interested in affiliate marketing but are finding it hard to look for affiliate programs, affiliates or merchants, you can start by checking sites of various affiliate networks. Many affiliate programs in the Internet are being offered through an affiliate program network, which acts as a link between the merchants and individual affiliates.

Among the most popular is LinkShare, it is through it that merchants and affiliates meet. LinkShare maintains and manages affiliate marketing programs for a great number of merchants with various kinds of businesses, products and services. It also has over 6,000 affiliate site members in its network. It gains profit from the set-up fees, monthly account maintenance fees and commissions.

Joining networks like LinkShare can be of great help in establishing your online marketing business. Whether you are a merchant or an affiliate marketer, you need to research well on your partners in order to choose the best for you.

LinkShare provides the facility of acquiring access to a large network of advertisers (merchants) who offer their affiliate programs to publishers (affiliates) who are willing to promote their products. In the same manner, it gives the merchants access to a large network of affiliates who are searching for affiliate marketing opportunities.

LinkShare is especially beneficial for an affiliate in choosing his partners since he can find his options all in one location. It would be easier for him to compare products, commission rates and other benefits given by the merchant. The merchant usually just waits for interested affiliates to sign up in his affiliate marketing program but being in the network increases his chance to promote his products to a larger market, thus, maximizing his potential to gain huge profit.

To help you decide whether to use large affiliate networks such as LinkShare or not, let us try to look deeper into its positive and negative sides. The primary advantage of LinkShare to you as an affiliate is convenience.

As earlier mentioned, you find different pieces of information about your choices simultaneously all in a single location, so you save time and effort looking for affiliate programs or merchants.

It’s also easier to track your business partner’s performance through monthly reports and statements, as well as its sales and commission rates, so you know whether the affiliate program is still worth continuing. If you have signed up for several affiliate programs, you can check all your statistics for each merchandiser you are affiliated with by logging in just once.

LinkShare helps you manage and maintain all records of your visitors’ click-throughs and sales transaction. It takes care of your commissions and gives it to you monthly in lump sum. Especially when you have more than one merchant partner, it would be easier for you to manage your accounts and track your earnings when you are affiliated through a marketing program network.
Furthermore, every information you get is accurate and secured, so you are protected from all the risk you might encounter. Above all, you can enjoy LinkShare’s benefits for free. You just have to go to their site and register your website. Instantly, you get access to a great variety of affiliate programs available for you.

So, what’s on the negative side? Although, it is indeed helpful to join affiliate marketing networks such as LinkShare, there are some disadvantages, too.

For one, merchants offer lower commissions to affiliates who partner with them through the third party program network. This because they still have to pay for the use of service and the technology provided by LinkShare.

Direct partnership with the merchant cuts costs of advertising through the network and so the affiliate has bigger potential to earn more. Moreover, it is possible that your payment may be delayed for a month or more since program networks would pay you only after the advertiser or the merchant has paid them.

Do you need to use LinkShare or other networks? It depends, actually. You can opt for direct partnership with the merchant, but this choice is not applicable all the time. There are a lot of merchandisers who offer their affiliate program only through affiliate program networks and thus, you have no choice other than joining the network to get into the affiliate marketing program.

So you are faced with “take it or leave it” situation. But LinkShare and other program networks are not that disadvantageous. After all, whether you join it or not, earning big would depend more on your promotional strategies and persistence.

Why So Many People Fail In Affiliate Marketing

image_failureMore and More people are lured into affiliate marketing and you might be one of them. Indeed, affiliate marketing is one of the most effective means of generating a full-time income through the Internet. It’s a fair deal between the merchandiser and his affiliates as both benefit from each sale materialized. Like in other kinds of business, a great deal of the profits in affiliate marketing depends on the affiliate’s advertising, promoting and selling strategies. Everyday, as affiliate marketing industry expands, competition heightens as well so an affiliate marketer must be creative enough to employ unique and effective ways to convince potential buyers to purchase or avail of the products and services offered.

Compared to traditional advertising practices, affiliate programs are more effective, risk-free and cost-efficient. But why do many people still fail in affiliate marketing? There are a lot of reasons and a lot of areas in the program to look into. The most critical aspect in the affiliate program is advertising. Many affiliate marketers fail in this aspect because they lack hard work, which is the most important thing in affiliate marketing and in all other kinds of business as well. Although it pays to be lucky, you cannot merely rely on it. Affiliate marketing isn’t as simple as directing customers to the business site. If you want to earn big, of course, you have to invest time and great amount of hard work in promoting the products. As earlier mentioned, the competition is very high and customers nowadays are very wise, too. After all, who doesn’t want to get the best purchase—that is, to pay less and get more in terms of quantity and quality.

Lack of preparation is also a reason why one fails in affiliate marketing, whether he is a merchandiser or an affiliate. Part of the preparation is researching. On the part of the merchant, he has to be highly selective in choosing the right affiliate websites for his affiliate program. In order to be sure he has the best choices, he must have exhausted his means in looking for highly interested affiliates whose sites are sure fit to his products and services. The affiliate site’s visitors must match his targeted customers. On the other hand, the affiliate marketer must likewise research on the good-paying merchandisers before he signs up for an affiliate program. He must ensure that the merchants’ products and services match his interests so he can give his full attention and dedication to the program. He can get valuable information by joining affiliate forums, comparing different affiliate programs and reading articles on affiliate marketing where he can get tips from experienced affiliate marketers on how to choose the best merchants and products with high conversion rate.

The website is a very important tool in the whole affiliate program. As an affiliate marketer, you should plan how your site is going to be, from domain name to the design, the lay-out, the content, and ads. Some users are particular about what they see at first glance and thus when they find your site ugly, they won’t read through the content even if your site has many things to say and offer. On the other hand, there those who want information more than anything else. Affiliate marketers with “rich-content” web sites are usually the ones who prosper in this business because the content improves traffic to the site. Websites with high quality contents—with relevant keywords and more importantly, right information about the product and not empty hyped-up advertisements—allow you to earn big in affiliate marketing even when you’re asleep. If you won’t be able to sustain the interest of your site visitor, you won’t be able to lead him to the merchants’ site. No click-through means no sale and thus, no income on your part.

Selecting a top level domain name is also crucial to the success of the affiliate program. Lots of affiliate sites don’t appear in the search engine results because they are deemed by affiliate managers as personal sites. Major search engines and directories would think of your site as transient ones and thus, they won’t list it in the directory. Before you decide on the domain name, know first what you are going to promote. Many fail because their sites are not appropriately named, so even when they feature the exact products the customer is looking for, the customer might think the site is not relevant and thus, won’t enter the site.

Above all, an affiliate marketer must be willing to learn more. Certainly, there are still a lot of things to learn and so an affiliate marketer must continue to educate himself so he can improve his marketing strategies. Many fail because they don’t grow in the business and they are merely concerned about earning big quickly. If you want long-term and highly satisfactory results, take time to learn the ins and outs of the business. Continue to improve your knowledge especially with the basics in affiliate marketing ranging from advertising to programming, web page development, and search engine optimization techniques. Likewise, study the needs and wants of your site users and how different merchandisers compete with each other.

Keep on trying; don’t get disappointed if your first attempts did not pay off. Thousands are attracted by the possibility of generating skyrocketing incomes through affiliate marketing and so they sign up in any affiliate program without carefully understanding every aspect of the business. When they don’t get instant results, they quit and sign up for another program and repeat the process of just copying links and referring them to others. When you sign up for an affiliate program, don’t expect to get rich in an instant. Work on your advertising strategies and be patient. You’ll never know how much you can get if you don’t persevere.

Using Google Adwords to Drive Traffic to your Website

image_google_adwordHighly targeted traffic is one of the most important entities in the internet universe. Any website owner or administrator recognizes the importance of driving traffic to a website. The success of any website does not rely entirely on the site itself. You may have a terrific idea for a website, offer an excellent product or service, or have an exceptionally designed site with superb content, but if you do not use the right strategies to advertise, your site would not attract the high traffic you need. Attracting targeted traffic is a task that should be taken seriously for any site to succeed or make a profit. Fortunately, there are internet-marketing tools that help the website marketer to drive traffic to his website. One of the most significant, and effective, of these tools is Google’s Adwords. Adwords is one of Google’s advertising services.

How does Google Adwords work? Google is the largest search engine on the web receiving over 200 million queries each day through its various services. As Google is the most popular search engine today, webmasters are keen on having their websites achieve a higher ranking in the search engine results it provides. A high ranking can mean high traffic for that website. The search engine results page is also a great venue for advertisers to promote a product or service through ads and links. Consequently, Google launched its Adwords service, as a way for businesses to advertise products and services to a targeted audience. Google Adwords can guarantee instant traffic. In this service, Google displays relevant text based ads within its search engine results page termed as “Sponsored Links”. Whenever a particular keyword is searched on, these relevant links appear in a separate section giving excellent exposure to the sites listed.

How do you use Google Adwords? First, you have to open an account with the Google Adwords Service. Then, you should indicate your target language and country. This is important because you would not want your products advertised in countries where your product or service cannot be sold. Afterwards, you should now create an ad group. This involves designing the ad, selecting keywords and determining maximum cost per click that you are willing to spend and defining bid amounts. The most important step in creating a successful Adwords campaign is selecting an effective title tag that will catch the attention of your target audience. The title tag, generally a short phrase, is the most important part of your Adwords campaign so make sure that it is attractive and catchy. You should describe the website clearly and accurately. The most effective advertising conveys a clear message to the target audience. With a clear message, you will be attracting qualified leads, which can eventually convert to sale. Thus, the importance of selecting the right keywords cannot be overemphasized.

There are keyword variations you can adapt to reach more prospects. Using these varieties, misspellings and derivatives can help increase the chance of your ads being served. Broad match is targeting keywords in a loosely defined manner. Here, the ads appear based on the keywords that have been queried by other users as opposed to exact match, which calls for the keyword to match the query exactly. Meanwhile, a keyword phrase set to phrase match will only appear when the exact phrase is searched on. A negative keyword is helpful in filtering unrelated pages.

After you have decided on what title tag to use in your ad, you must now define a budget in order to maximize exposure. Google Adwords recommend a daily budget for each campaign. However, you should determine a budget that is suitable and affordable. You should also determine the maximum cost per click. Google will offer a recommended cost per click, but you do not have to stick with this. Usually, a number one position is not ideal as it can also attract unwanted traffic and useless clicks. A number two position is more preferred as it can filter useless clicks and provide traffic with a higher conversion rate.

To conclude, Google Adwords is an excellent strategy and tool in giving your site maximum exposure. Nevertheless, Google Adwords should not be your sole advertising campaign. It will definitely help you find the all-important, highly targeted traffic you need.

5 Ways To Increase Your Profits With Mailing Lists

mailing-listDo you have a mailing list? When was the last time you had a look at how profitable the list is for you and made sure everything was up to date?

Youre likely one of the many people whove set up their list, got busy, and then forgot about it for a while. There are many things you can do right now to start making more money with your mailing list.

1. List Checkup Go through every single message you have in your autoresponder series. This may take you a while to get through if you have a lot of messages set up, but its worth it.

Recently I switched my website format over to a wordpress site and deleted a lot of the pages from the other design. I had my autoresponder setup to refer to articles on my older site and with the update these were out of date and needed fixing, so I had to go back in and change the links. If your series of messages are too long and its just too much to handle by yourself hire a VA to help.

2. Opt-in Location Do people know about your list? Dont assume everyone will find you because you have an opt-in box in one or two locations on your website.

When setting up your list and describing it youll want to make sure that you deliver exactly what you offer then and beyond. A bullet-point list works well to let people know what your list offers without requiring too much of their attention to get them to read.

Many people make their list stand out by offering up a free ebook or report for signing up to the list. Other ideas are offer up an audio or a video. Whatever you offer make sure it is of high valuable and something that makes signing up for your list irresistible.

3. Add landing pages – You should be using double opt-ins to make sure your list has really requested to sign up. After the initial sign-up you will be able to direct them to a landing page. Make sure that landing page they come to grabs their attention and tells them to confirm, you could use something like this:

IMPORTANT: Please check your email inbox and confirm your subscription so that we can send you the information you requested.

Use that landing page to make an offer on your own product or offer an affiliate product. Or if you have a service based-business and want them to get to know you better then direct them to your articles page.

Once they confirm in their email you will be given another opportunity to create a specific landing page. Use that page to make another offer, or lead them to your website to read more information or articles.

Youve got peoples attention once they get to your landing page and they HAVE to go somewhere once theyre done – it might as well be somewhere you can suggest to them so that you benefit from it.

4. Promote Think of the places where you promote your list. Is it just in one little box on your website? There are many other places that you should be using to promote your mailing list.

Write articles that you submit to directories that have a bio leading to your opt-in page.  Make a special offer in your signature on forums (if they allow it)

Blog Marketing, New Hit Or Outdated?

images2Blog marketing, and bloggers are media. The whitehouse among other places now recognize bloggers as member of the media, hence blog marketing must be the media agent. No the question is how to capitalize on that point and to do it now before the competition discover this landmine.

On way to use Blog marketing is to build your email list through the blog, and also to have your blog become that email list. By encouraging your readers to subscriber either via RSS or email is one way to do that. But how to you grow the subscriber list?

Make subscribing easy-Attach a link to each of your posts with a subscription link.

Stay focused-Keep your postings limited to the subject of your blog. it is easy when using blog marketing to make one quick post about your souse, children or the weather and it changes the whole focus of the blog.

Offer a Bribe-Its an ethical bribe, in the form of a free ebook, report, e-course or audio series. Typically this only works with email subscriptions tied to autoresponders, because you want to condition delivery of the bonus on subscription. If you have a WordPress blog, use the free Feedvertising plugin to link to the download page for your free gift. Since Feedvertising links only show up in the feed (and not in the post), only feed subscribers will see the link and have access to the bonus.

Use viral ebooks-This is a spin on the ethical bribe strategy, but instead you let other people give away your PDF ebook or even bundle it for sale with other products. The PDF in turn promotes your blog. Check out this post to see how I bundled my free Viral Copy report with a book that spent several days at the top of the Amazon bestseller list.

Dedicated subscription landing page-Create a page that is dedicated to nothing more than obtaining a subscription, and drive traffic to it from your blog, AdWords, or really any other source you want. You can even put it on a unique URL, and add in the ethical bribe strategy to increase signups. For more information on doing this with AdWords, read this article, and then this one.

Following these five steps will have your blog gaining subscribers quickly, provider you are using unique relevant content.

Get Started With Your First Blog

image_blogThere is no question that blogging is one of the best ways to get keyword rich content on your site, get your message on the search engines and get traffic to your website. But how do you get started blogging? When you consider starting a blog there are many options.

A great way to get started blogging quickly (and for free) is to use an online standalone service like WordPress or Googles Blogger. These are free, highly customizable tools that support both new and more advanced bloggers. The negative is that you cant use your websites domain name. For instance, if using Blogger, you blog address would be something like yourblog.blogspot.com. While you can link to this from your current website, search engines wont know give you credit for the extra content since it is a different domain. With creative cross linking however, you can still benefit from the increased exposure you can get from a blog. These free services provide powerful software tool that balance value, quality, and ease of use. While some people prefer to use more basic blog services, they too can truly benefit from the built-in benefits of WordPress or Blogger along with its existing large community of users.

One of the most notable benefits of these services is the ease of use, and advanced functionality of the service compared to some blog software applications. Neither Blogger nor WordPress require you to know any coding and allow you to built and post to your blog with easy to use icons similar to what one would see in a word processing program. Having the ability to utilize a program like this allows people to create blogs that are as high tech, and complete as full blown websites. If you are occasionally offline you can benefit from WordPresss ability to import posts. This means you can put your blog together while you are not connected to the internet and then import it later. If you already use another blogging service such you can also import your posts directly into Blogger or WordPress.

Another benefit of these services is their large widget or element and theme libraries that allow you to instantly add useful features, and professional looking styles to your blog. A very simple drag and drop interface allows you to add features such as an RSS feed with a few clicks. Another option to consider would be blogging software that you can directly integrate into your website. Some hosting provides such as GoDaddy allow you to use your existing domain name for you blog. The benefit is that the content of your blog becomes part of what search engines see for your domain. In these cases you are more likely to pay a monthly add-on fee to your hosting provider.

As an alternative, Googles Blogger allows you to publish to a FTP site, which means you can blog from your own domain. You lose some of the flexibility of the out of the box service, but with a little effort you can have a customized template and pretty easy posting capability that resides within your domain. As your needs become more advanced or if you are a more technical blogger you may also consider blogging software that can be directly integrated into your website. One to consider is bBlog. bBlog is an open source, PHP/MySQL application. If you dont know what the last sentence means, then this isnt for you. If you do know, then you may benefit from the expanded flexibility an integrated application could provide. In the end, you have a wide, wide range of very inexpensive (or free) options to get started.

The Different Types Of Affiliate Marketing

start

Affiliate marketing programs has never been as popular before as it is today.  Why?  There can be a number of reasons.  The most probable reason, however, could be the fact that the benefits of affiliate marketing have become clearer to a lot of people now than they were before.

Today, both the merchants and the affiliates can see clearly that affiliate marketing can work for both of them.  The merchant sees affiliate marketing today as the chance to advertise their products at a lower cost.  The affiliates, on the other hand, sees affiliate marketing as an easy way of earning profits online by doing what they like most, and that is by creating websites.

Just as the popularity of affiliate marketing has shifted into greater heights, so has the people’s outlook about it changed.  No longer is affiliate marketing considered today as an alternative method for the merchant to advertise his products, or as a source of additional income for the affiliates.  For merchants and affiliates alike, affiliate marketing is now considered as a main source of profits and revenues.

So the question now is what type of affiliate marketing will work best for you?  Are all affiliate marketing programs the same?  Are the benefits the same?  Or are there affiliate marketing programs that work better than the others?

There are actually different types or classes of affiliate marketing, and the number of types will depend on how one will classify them.  The most basic affiliate marketing programs, however, falls under two categories: pay-per-click (PPC), and pay-per-performance (PPP).

• Pay Per Click (PPC)

PPC is the most popular type of affiliate marketing for affiliates with small websites, and probably the easiest way for them to earn money.  In this affiliate marketing type, the merchant pays his affiliate whenever a visitor is referred to his site, that is whenever someone clicks through the merchant’s banner or text ads.  The affiliate gets paid a certain amount even if the visitor he referred does not purchase anything from the merchant’s site.  However, typical fees for PPC affiliate programs are small, usually not exceeding a dollar for every click.
• Pay Per Performance (PPP)

PPP affiliate marketing is the most popular among merchant and is also the most lucrative type for the affiliates.  In this type of affiliate program, the merchant only pays the affiliate whenever his referral translates into an action—that is whenever the visitor he has referred actually buys something from the merchant’s site or when the visitor becomes a lead.  This means a lot of savings for the merchant.  On the other hand, it becomes the most lucrative type for the dedicated affiliate, for commissions in PPP affiliate marketing usually comes in the range of 15% to 20% of the actual product sales.

Pay-per-performance affiliate marketing can be further classified into two popular types: pay-per-sales (PPS) and pay-per-lead (PPL).

o Pay Per Sale (PPS)

In a pay-per-sale type of affiliate marketing, the merchants pay the affiliate a certain fee whenever the visitor he has referred to the merchant’s site actually buys something from the merchant’s site.  Affiliates are often paid on commission basis, although other merchants would opt to pay a fixed fee.  But no matter what the basis of the fee is, it is generally higher than the fee paid to affiliates in a pay-per-click affiliate program.

o Pay Per Lead (PPL)

The pay-per-lead type of affiliate marketing is a slight variation of the PPS type and is often used by insurance and finance companies and other companies who rely on leads for their company to grow.  In this type of affiliate marketing, the affiliate is paid whenever the visitor he referred to the merchant’s site fills up an application form or any similar form related to the business of the company.  Compensation for this type of affiliate marketing is based on a fixed fee whose rates approximate that of the fixed fee in the PPS type.

Aside from these three specific types of affiliate marketing, a lot of other affiliate marketing types exist.  If the classification is based on the depth of the affiliate network, it can be classified as single-tier, two-tier, and multi-tier affiliate marketing.  There is also another type of affiliate marketing that pays the affiliate each time the customer he has referred purchases something from the merchant’s site.

• Single-Tier, Two-Tier, and Multi-Tier Affiliate Marketing

These types of affiliate marketing are based on the different levels or tiers in the affiliate network by which payments are made.  In a single-tier affiliate marketing program, the affiliates are only paid based on the direct sales or traffic he has referred to the merchant.  All the previously mentioned affiliate marketing types (i.e. PPS< PPL, and PPC) fall under the single-tier classification.

• In two-tier affiliate marketing programs, the affiliate is not only paid for the direct traffic or sales that he refers to the merchant’s site, but also on every traffic or sales referred by various other affiliates who joined the affiliate program through his recommendation.  Multi-tier affiliate marketing works the same way, although the affiliate gets additional commission for a wider number of affiliates in different tiers in the affiliate network.

•  Residual Income Affiliate Marketing

In residual income affiliate marketing, the affiliate gets paid not only once for every customer he has referred to the merchant’s site.  Rather, the affiliate is also paid whenever the customer he has referred returns to the site and purchase another product.  Compensation for such type of affiliate marketing is based on either sales percentage commission or fixed fee basis.

The different affiliate marketing types would virtually work differently for merchants and affiliates alike, and each would generally have their own list of benefits.  Which type of affiliate marketing will work best for you?  It is not really for me to tell.  Rather, it is for you to choose which type of affiliate marketing program will suit your needs and characteristics best.

 

How To Submit Your Blog To The Top Search Engines

image_seoAlthough submitting your blog to the search engines is very similar to submitting your website, there are several differences that you should be aware of. Knowing these differences can help you get your blog indexed more quickly because you have submitted your blog correctly.
Regardless of whether you are submitting a blog or a website, if you are submitting to Google, you should create a sitemap. Although you should check your sitemap periodically to make sure Google isn’t encountering any errors with your sitemap, once you submit it, you don’t have to submit to Google again. All you have to do is keep your sitemap up to date.

 
If you use a blog like WordPress, you can install the sitemap plugin. This plugin updates your sitemap automatically and notifies Google that your site has changed.
If you don’t use a blogging software that generates sitemaps, you can create your own. Google offers plenty of free tools for creating sitemaps.
Even if you don’t have a sitemap, you can still add your site to Google. You just won’t get detailed statistics.
You can submit to Google here: https://www.google.com/webmasters/sitemaps/login
Since Google doesn’t allow direct submission to its blog search, you will need to make sure that you submit your site to blog directories Google pulls results from for its blog search, and then make sure you ping these sites when you update your blog.
You can use sites like Feed Shot, http://www.feedshot.com, to submit your site to some of the major blog directories. Then you only need to ping your blog to update it at these directories.
When submitting to Yahoo, you need to submit your site feed instead of a sitemap. You can submit your blog to Yahoo here: http://submit.search.yahoo.com/free/request. Instead of submitting your site, you will use the first block and submit your feed.
You should also add your blog feed to your My Yahoo page. This can get your blog added faster and will get your blog included in Yahoo’s version of blog search.
You will need an account to submit to both Yahoo and Google. It’s free.
MSN, the third of the big three search engines is completely different in the way that you need to submit to get your blog included.
You can submit directly to MSN to be included. You don’t need an account, but you will need to submit manually because you will need to enter the characters on the page to make sure your submission request goes through.
You can submit here: http://beta.search.msn.com/docs/submit.aspx
MSN also offers an alternative that will help you get your entire blog included in its site results. Submit your blog to Moreover, http://www.moreover.com. If your site is included in Moreover, it should be included in MSN as MSN draws a lot of results from this news site.
Once you’ve submitted your blog to the top three search engines, forget about it. Your next step should be to ping your blog each time that you post to it.
Before you ping your blog for the first time though, make sure that you glance through the list of blog directories. You want to make sure you have submitted your blog to each of the directories listed. Also, some of the ping sites listed may not relate to your blog. Make sure you uncheck these before you ping.
Ping Services

http://www.pingomatic.com

http://www.pingtheempire.com

http://www.pingoat.com

Ping your blog each time you update.
These techniques will help you get about 80 percent coverage in the search engines. Once you’ve taken this step in your promotion, move on. Write press releases and articles and submit them to press release and article directories. Build links.
Successfully promoting your blog or website depends on consistent promotion. Promote regularly, and you will see results.

 

Blogging Success: Make Your Blog Look Unique

blog_fasionMany blogs display the same boring templates or skins for the layout. While the template does not affect readers who enjoy your blog via RSS feed (unless they click through to the blog), but it really affects any other blog visitor who reads the blog from the web browser. The more unique looking a blog design is, the easier it is to build brand recognition and a good name that gets you into viral marketing. If your blog looks like dozens of other blogs, your own blog will not stick out from the crowd and you will lose out on visitors. In the past I have been using free WordPress templates myself. I applied minor modifications, but it never really separated my blog from others enough to be really unique.

The problem with so many blogs is to find out what is their main specialty. What is the main topic a blogger is writing about? Often there is no way to tell what a blog is about – especially if you enter a blog from an older posting through a search engine listing. The homepage might eventually have a small snippet of text explaining the topic of a blog, but archived articles do not show this normally. Or the blog owner does not even bother at all to tell what his main intent for the blog is. By using a custom blog design this can easily be integrated and helps to make the blog look different from anyone else.

By using a custom header as an example it helps to get the unique look you are looking for. First of all if it is completely unique it makes my blog stick out more. Second it can help you to show what your blog is all about and therefore get people to come back. Make your Blog look unique + make sure your visitors know what your blog is about. Just because they find a (one) posting of your blog that matches their search term, it does not mean that your blog is really of interest to them. But you might be able to catch their interest by pointing out what your blog is really about. If you catch their interest you might gain a new reader that a) comes back to read more from your blog and b) eventually tells others about your great blog.