Power Blogging – 3 Awesome Blogging Tips That Will Skyrocket Your Blog Business

blog_tips2This article is not intended to give you the newbies course about hosting, installing a blog on your domain and etc. It will give you some serious advice on your blog business

Bad blogging habits are easy to get into, and one of the worst is to leave your ‘About’ page unchanged. You know the page: it is provided by WordPress as standard and a whole host of bloggers leave it unchanged. Why they do this is known only to them, because this is the first page that a large number of first-time visitors to a blog check out, and the reason why many of them leave without looking further.

All you have to do is to say a little about yourself, who you are, and what your blog is about, why you feel qualified to write a blog about this topic and how you can be contacted. If your blog covers a particular niche, rather than being simply a log of personal comments, then your potential readers will want to know why they should believe what you say by reading your credentials on the subject.

There is nothing wrong with having a personal blog about your personal thoughts on things, but if you are presenting yourself as a form of expert on a specific topic, then you will have to persuade readers that you have a right to do so. You should use your ‘About’ page to do that.

Another tip you should take is to claim your blog with Technorati. This registers it as yours with Technorati, and you can get a whole load more visitors. Since joining Technorati most of my blogs’ traffic rocketed. It takes a while for new blogs to get going, but it’s a lot easier if you make use of sites such as Technorati. The same is true of most of the social bookmarking sites if traffic is important to you. If you are using a blog to promote a product, then this is essential.

If you have a website then don’t get lazy and be content to run your blog from a hosting site such as wordpress.com. It is better to download the software from wordpress.org, and host your own blog. You have much more control over the look and feel of it, and can use any of the thousands of plugins that are available online. You can also use any template you want, or even design your own. That way you get total customization of your blog pages, and can make it more distinctive than the majority hosted on WordPress or Blogger’s site. If you have tried and had problems downloading and installing it then send me an email. If needed I can take you through it online, or by telephone.

These are the two main tips that any blogger should take if they intend to blog seriously. However, was I to provide the third most important tip for anybody interested in blogging, then it would be to monetize your blog. Don’t blog for nothing. If your blog concerns a specific niche subject you can likely throw up one or two affiliate programs on your sidebar so that they appear with your new posts. A three column blog is useful for this, since your regular sidebar will generally be full of permanent links.

If you monetize using Adsense, a three column layout is even more essential, since you will want a vertical block down one of the columns, in addition to some at the bottom and the middle. A good Adsense layout would be a column to the left or right of the main text column containing a vertical ad unit, a horizontal link unit at the bottom of the blog, and also a horizontal ad unit at the bottom of the latest post. You could also include a search box at the top or bottom of your main sidebar that allows a search either on Google, from which you get income, or on your blog.

You could also include one of your websites as a second search option, providing three altogether. The income might not be a lot, but most blogs with a few hundred visitors a day should be able to make from $10 to $20 daily minimum, depending on the niche. All you need are a few blogs like that.

These are my three main blogging tips. Yours would likely be different, since blogging is a very personal thing, but if you take these three on board you will likely find that you will get more visitors, have more fun and also be able to put a bit put aside for the holidays or that unexpected bill that always comes at the wrong time.

Increase Blog Traffic In 15 Minutes

website_traffic2The sales process is about building relationships with current and potential customers and using a mailing list is an excellent way to help establish communication as well as build more traffic to a site or blog from those who have signed up up for your mailing lists.

Most people already have a process for contacting existing mailing1 lists, but what if you haven’t built a list yet… a mailing list that does not have any subscribers is rather useless. The good news is with an aweber account and a WordPress blog RSS feed you can perform a quick and incredibly easy three step process that is guaranteed to increase your mailing list opt in rate.

1. First you will need to logon to your aweber account (or sign up for one if you haven’t already). What you will want to do is setup a split test requiring that will have to make a couple of web forms. You can also do this with web forms of the sidebar variety however my testing shows that the popunders forms convert vastly better than the sidebar forms. Remember to make each of the popunder forms different, mix them up with different styles, fonts and colors.

2. On the bottom of the web form page in aweber there is an option for creating a split test. Select this and setup each of your web forms to display half of the time in a fifty-fifty split  test. If you want to test more than two that is fine just break up the display rate evenly.

3. Like the regular forms there is nifty link you click to generate the html code to run the split test. In the case of WordPress blog simply insert that code by using the template editor into the header file. Right after the closing html head tag is the perfect spot to insert the aweber provided code. If you have difficulty using the built in WordPress file editor copy the code over to notepad and then copy it back to the editor when finished making changes. Always remeber to make a bacup copy of your WordPress files before modifying them!

Remember to verify the test is working by visiting the main home page of your site. After getting a good number of visitors check the statistics tabulated in the aweber account. Then based on the split test results add new popunders to the test to replace the poorer converting form. It is important to experiment with words, phrases and text styles to target those that convert best.

After the initial setup you probably do not need to make any changes to the aweber opt in form split test, again depending almost entirely on the volume of traffic and specifically the number of unique displays during that time frame. So far to date I have been spending no more than a few minutes every month adding new variables into the split test for each of my sites. The results have been very positive so far having resulted in a minimum of a two percent increase of mailing list subscribers.

Quick Solutions With Quick Blogs

blogA web log, also known as a “blog” for short, is like an online diary or journal for some, on online multimedia center, article or news announcer and more to others. Basically text-based, blogs are easy to update with posts, and depending upon the type of blog, fairly easy to maintain.

If you choose to set up your own blog with software in your web hosting package, for example, you generally chose a WordPress blog. WordPress offers a variety of templates, however, not all templates are compatible with all plug-ins or modules you may want to incorporate into your blog like RSS (Really Simple Syndication) feeds. So you would either have to learn the skills needed to update your blog as technology and the Internet advance, or you would need to hire help to do this for you so that your blog keeps up with the times.

Blog Content and Features

Regardless of whether or not you hire help with your blog set-up and maintenance, there are many features and benefits for both bloggers and website visitors. For example, many authors can contribute to a blogs content. So you can set up multiple authors to allow posting access for each one.

Plus you can post multimedia on your blog. Upload digital images, full color graphics, photos and animations, even add audio and video. Helpful for promoting both your business and personal materials, you can share photos as well as presentations that focus on your products, services and any other related information online. Powerful tools for sharing and advertising, blogs are well liked by both search engines and people.

No Experience Necessary

Even if you have no experience operating a static web site, you will find that nearly any type of content can be presented on a blog. Businesses and individuals share stories about trips to in-depth discussions about world politics. And as an added bonus, most blogs even allow website visitors, also known as bloggers, to post their own replies to your blog content or entries, leaving feedback for the blog host to approve or delete as he or she sees fit.

Depending upon the blog tools, other blog features can include:

– Customizable blog templates that can be helpful for creating an attractive display of your content quick and easy.

– The means to incorporate Google Ad sense into the blog to generate additional income, helpful for covering your blog hosting fees.

– Additional ways of promotion and SEO (search engine optimization) solutions like adding small banners with interactive links to sidebars.

– A tool for IP banning so that spammers and other troublesome website guests are not able to post unwanted messages to your blogs.

– Subscriber form boxes plus RSS news feeds to enable your blog visitors to return plus inform them automatically of your new blog content.

– And area with blog statistics so that you can review the number of people reading each of your posts.

– Hot keys so that the administrator of your blog can use repeat phrases when posting replies on the blog.

– Automatic email messages when people leave comments and feedback on your blog.

– Survey tools for interaction with your blog guests and help for your future content creation.

– Remote blog capability so you can post directly through your email or a handheld device.

In summary, a blog can be an easy, fast and fun way to establish an online presence with the right blog tools and / or help. With so many awesome features for both blog guests and blog operators to use, its no wonder that blogs are so popular today!

Tag and Ping Get Your Blogs Indexed Fast

blog_tagWhat is a tag?

Tags are keywords that you use in your blog post. If you have a blog about dogs and you just write a post about dog food, your possible tags would be, say: dog, dogs, dog food, natural dog food, dog food recipe, and any other keywords that you used in your post.

How to use tags

Tags using your blog URLs:

<*a href=”http://www.yourblog.com/[tagname]” rel=”tag”>[keyword]<*/a>  (remove asterisks in actual code)

Examples:

<*a href=http://www.yourdogblog.com/dog+food rel=tag>dog food<*/a>

If you are using WordPress blogs you can set tags using WordPress search function:

<*a href=http://www.yourdogblog.com/blog/search/dog+food rel=tag>dog food<*/a>

Using Technorati Tags:

<*a href=http://www.technorati.com/tag/dog+food rel=tag>dog food<*/a>

Ping Technorati and IceRocket using following URLs to your ping list:

rpc.technorati.com/rpc/ping  rpc.icerocket.com:10080/

You can also ping Technorati and IceRocket manually by going to  www.technorati.com/ping/ and www.icerocket.com/c?p=ping

You can use www.pingooat.com to ping more than 60 ping services in the same time.

Technorati and IceRocket will index your blog posts according to tags that you used.

Some of Technorati tags pages are highly ranked in search engines. Search engines bots spider daily these pages and when it finds your tags it will index your blog posts too.

It is recommended to use this method for each post that you write. By adding tags to your post you can drive more targeted traffic to your blog.

By using this method you can index your blogs in 24-48 hours depending on the popularity of the tags you used.

How To Build A Website That Makes Money

make_money_online1As little as one decade ago an ecommerce site was the domain of techno wizs and coding geniuses. Today the Internet business world is not limited to the technically gifted and motivated. Anyone can build an ecommerce business due to the advent of WYSIWYG (What You See Is What You Get) editors, web building wizards, open source blog and web site platforms, as well as platform like Ebay, Amazon, etc.

A person can build a viable web business without ever understanding how to configure a Mysql database or coding in HTML or PHP. A strong computer background or time needed to learn, is all the skills needed to get started.

Static Pages & Content Management Systems

Static pages are like digital paper. They do not change. They end in .htm, and remain the same until the owner changes the content on them.

A content management system can be as simple as a www.blogger.com or WordPress blog. Or, it can be a complex $10 000 platform that is powerful enough to run 100 000 pages of content. The objective is to create something for the search engines to send their robots to for ranking and traffic generating.

The content should be designed to create demand, solve problems, and offer solutions. The secondary purpose is to optimize the website increasing the traffic and profit.

What Are You Selling

The Internet does not require a tangible product for sale. There are dozens of things to sell which are not tangible including downloads, education, affiliate and advertising, pre-selling, or social/ entertainment. Creating a site where people can come and share their love for a hobby, venture, belief, or view, can provide a good opportunity for a savvy business owner.

It is possible to sell entertainment. It is possible to sell meeting people. Many Internet businesses have grown to unbelievable levels of success doing just this. Some examples are youtube.com, facebook.com, myspace.com and more.

The first step to building a website is not designing the site. It is deciding what is being sold. Why will people come to the website? What will attract them? What will make visitors stay at the site?

Understanding what is for sale will help the business owner pre-sell the product without continually telling people to buy something. In fact, the most profitable sites are those that do not try to sell anything.

Monetize the Website

The term monetize the website means to create a website that doesnt sell anything. Its sole purpose is to pre sell a product and make money by driving people to websites that do sell something. This is a popular method of income generation as it lets Internet businesses to create multiple streams of income and diversify without needing to invest money into products, merchant accounts, and warehousing or drop shipping.

Shopping Carts

Once the website owner decides what to sell, they need to determine what type of platform. Many new companies stick with paypal.com an ebay company. Other people do not try to do it their own. Instead they take their time and explore their options.

Are You Using These WordPress Plugins That Will Monetize Your Blog And Generate Web Site Traffic?

wordpress_pluginDid you know there is a new open source community project underway called the WordPress Plugin Database, located at wp-plugins.net, which is a user-friendly web site with about 2,500 WordPress plugins and counting?

The WordPress Plugin Database is a categorized list of WordPress plugins, complemented by a WordPress Plugin Manager that allows one-click installs, say the database developers. For users, wp-plugins.net provides a browseable list of plugins, and RSS feeds you can subscribe to in order to get notified of new plugins and updates. For developers, wp-plugins.net makes it easy to publicize your plugin and keep users informed of new versions.

As for us everyday non-developer WordPress fanatics who are constantly searching for cool new plugins to make our site attract visitors and earn some money, the WordPress Plugin Database is populated with plugins that can help generate web site traffic to your blog, sell your ebooks, share web site links, podcast your message, offer a public forum for returning visitors, and fight spam in the process.

Below is a short list of free plugins I discovered in this new database that can drive traffic to your blog, sell terrific products, and keep visitors on your site for a while – the perfect monetization strategy for every blogging entrepreneur.

Would you like to add a Public Forum to your blog? Simple Forum is a free plugin that is described as a simple and straightforward forum that does the sort of stuff a forum is supposed to. Simple Forum currently has 71 features you can use to develop a growing community of returning visitors who are encouraged to speak to each other, and who share common interests with you, the brilliant blog owner and forum manager expert. Search engine spiders love the fresh content provided by a community forum. Simple Forum can support your forum members comments in 17 languages: stuff.yellowswordfish.com/simple-forum/

Would you like to monetize your blog by selling your products and services with a WordPress shopping cart? The free WP eCommerce Lite shopping cart plugin is described as an industrial strength, elegant, easy to use, fully featured shopping cart application suitable for selling your products, services, and or fees online. You can upgrade to the eCommerce Gold plugin for just $15. If you dont have any products to sell, you can set up this shopping cart to sell products offered by Amazon.com, Art.com, and so on: instinct.co.nz/?p=16

Reciprocal link directories create backlinks to your site that helps improve your sites search engine ranking, and most shared link directories are not free. Plus, most blogs dont offer a shared link directory. The free WP Link Directory is described as the first and the only one link directory plugin on the Internet for WordPress admin to store and maintain a set of links in classified categories. This link directory plugin can match your blog theme: alectang.com/wordpress-link-directory/

Podcasting is a web site traffic generation phenomenon that has seen over 6 million people download MP3 podcasts. Thats not including the millions of people who prefer to listen without downloading. Heres an idea. Why not record your blog articles as a podcast, and then submit your articles to podcast directories? Even if you dont like the sound of your voice, there are software programs online that you can use to speak your written words with a more pleasing sound.

PodPress is a free plugin described as a dream plugin for Podcasters using WordPress, and a full-blown Podcasters Plugin for WordPress. With Podpress, you can post a podcast along with your article for visitors to download, or listen to without downloading. Why not interview an expert in your niche by telephone, and post your conversation as a podcast with your article? mightyseek.com/podpress

And finally, every high-traffic blogger would love to find a way to eliminate spam. Spam Karma 2 (SK2) is a free spam fighting plugin developed by the WordPress Plugin Directory guys. SK2 is described as an anti-spam plugin for the WordPress blogging platform. It is meant to stop all forms of automated blog spam effortlessly, while remaining as unobtrusive as possible to regular commenters. wp-plugins.net/doc/sk2/

By the way, dont forget to upgrade your WordPress blog to the latest 2.3 version released in September of 2007. WordPress 2.3 offers new article keyword tagging features, which means improved search engine ranking and more web site traffic for you: wordpress.org/download/

The Fastest Way To Make Money Online Today

make_money_onlineIn this article we are not going to mess around. The fastest way to make money online is available to anyone willing to work and has a small amount of money to spend on website hosting and an Autoresponder for future follow up.

Here is exactly what you need to get started making money online the fastest way. We are going to base this on having a blog, quality products, and a way to capture names and email addresses for future sales as well.

1. Quality hosting that you can grow with is the first thing you will need. We are not talking about some cheap hosting that will allow you to build a 10 page website. Your website is going to be a WordPress blog and you are easily going to build pages because all you have to do is type. You can expect to pay $10-$25 a month for quality hosting.

2. Your website is a WordPress blog so expect to pay someone around $60 to get you set up.

3. Join a quality Autoresponder company like Aweber. They will run you around $20 a month, but you are going to have your installer set up a capture form on every page that you can give away a free report in exchange for someone giving you their name and email address. Put a free report from one of your affiliate programs in it or write one of your own. Make sure it offers value to the reader.

4. Learn to love to write because blogging is all about writing about your products. This means you will need something to sell. If you do not have anything you can go and join for free affiliate programs on websites like CJ.com and AssociatePrograms.com

5. Join a couple of Internet marketing and affiliate marketing forums for free training. AssociatePrograms has the best forum for affiliate marketing and the WarriorForum offers the best Internet marketing advice.

6. To get traffic to your blog you are going to want to use three main forms of free, or nearly free, advertising. Social marketing, article marketing, and forum marketing. You can easily find advice on all three of these in the discussion forums we just listed.

Your strategy is very simple. Get your blog monetized with affiliate products. Start writing about these products. When you blog you can ping your posts. WordPress makes this very easy to do. You will also post your articles you just wrote on several relevant social networking websites and in article directories.

2 very good books on doing this are the Authority Black Book and Article Domination which you can Google search to find.

All totaled you will spend around $100 to get started and another $40-$50 a month for hosting and Autoresponder fees. If you master getting traffic to your blog and then have good products to sell you can quickly start to make money online without spending hardly anything out of your pocket to do it.

Summary: In this article we are not going to mess around. The fastest way to make money online is available to anyone willing to work and has a small amount of money to spend on website hosting and an Autoresponder for future follow up.

How To Optimize Your Blog For Better Ranking

a_rankingNow, you should have a blog full with content you have passionately written. It should be a very interesting grapevine for the community of your chosen niche, as opposed to a lifeless factsheet.

However, no matter how delicious your content is, if there is nobody to read it you can’t generate profit from it. Traffic is the lifeblood of your blog. In order to attract people, you must offer attractive information. Simple enough.

However, to get traffic onto your site, you have to think backwards. Where do people look when they need information? Yes, they search using search engines like www.google.com, www.yahoo.com and www.msn.com, to name a few more popular ones. So, to get these people on your blog, your blog needs to rank high on search result pages of these search engines. When these people search for information through the search engines and see your site among the top results, they will naturally click through to your blog! The art of getting your blog or website onto high rankings on search result pages is called search engine optimization. It is a very complex and hard subject to master, but that doesn’t stop us from learning simple yet effective techniques to conquer the search results for certain keywords. The more complex techniques are usually needed to fight for very competitive and general keywords such as “fat loss”, but I’ll teach you how to overcome that later. For now, let’s determine the keywords that you want to optimize your site for. For example, your blog talks about tech gadgets. Now, you’d want to check in Google whether it is a very competetive keyword. At this time of writing, there are 29, 000 ,000 search results. Think you can beat 29, 000, 000 sites at your first attempt? I don’t think so.

Now, let’s try to narrow down our scope. Let’s look for “technological gadgets” instead. At this time of writing, Googlegoogle_ranking lists 792, 000 results. That’s more manageable, but you’d like to search for more focused keywords. However, let’s optimize your blog for “technological gadget” just for the sake of learning.

First, you have to pay attention to the title of your blog. Since you’re optimizing for technological gadgets, you need to have that exact phrase in your blog title. For example, a line like “Your Best Technological Gadget Blog!” would work great. You can change the title of your blog in the Blogger control panel or the WordPress blog when you’re creating it. If you’re proficient with HTML, you can even do that on other blog engines like Moveable Type. Bottom line? Learn a little HTML!

Other than that, your page heading should also contain the term you’re optimizing for. The page heading is the bit of text in your code that is enclosed within the  and  tags. This is important as it tells the search engines what your page is about (in this case, “technological gadgets”). Since we’re posting a blog, the  tags are usually the post titles, so remember to include the term there whenever relevant.

One last bit, you should also sprinkle the words “technological gadgets” in your posts whenever possible. The frequent occurrence of that phrase in your blog will hint the search engines that your blog is really relevant to that topic.

However, this is the most important bit of all. Always keep in mind that you’re writing for real life people who read your blog to obtain information, so it is very stupid to spam your blog with keywords! In fact, if you do that, the search engines will end up thinking you’re spamming and drop your ranking further down into oblivion… So keep in mind! Write for humans, not search engines!

Make Money Blogging

make_money_blogA free blog is an excellent way of beginning your online empire. Costs are low and potential returns are high.

Getting started is easy. Just head over to www.blogger.com and setup your blog. Alternatively if you want a more feature rich platform, consider getting your own domain and web hosting so you can take advantage of freeware like WordPress. Many people start with Blogger then move to WordPress once they grow in confidence,

Pick a topic you are really interested in and which has good keyword traffic (these are the words people use to search for things in search engines). DigitalPoint has a free keyword tool that is very easy to use. You can also check your keyword (or tag) out at Technorati to see how popular it is. In general, the most popular keywords are the most profitable.

Now, all you need to do, is ensure you post something every day, then when the post is done tell the world that you have updated your blog. You do this by issuing a ping. Platforms like WordPress do this automatically. If you use Blogger then you must use a service like Pingomatic to do it for you.

As the number of your posts increase, search engines will regularly stop by to pick up new content. Your visitors will begin to grow. Your objective is to get as many visitors as possible to visit your blog. The more people who visit your blog the more money you will make.

Make no mistake, the opportunity is there. The top blogs make in excess of $10,000 per month. But be warned, there are no shortcuts. Lots of hard work, unique fresh content and a dash of inspiration and you too can achieve these returns.

By now you will have put in the hard work to develop your weblog. It’s become a labor of love. Now its time for all that hard work to pay off. Here are some suggestions for making money with your blog:

(1) One of the most popular methods of making money with blogs is to host ads. Google Adsense is a good example. You let Google put their ads on your site and get paid when people click on the ads. Other advertising works in a similar way. Blogads, Adbrite, Chikita and Double click are other examples of paid advertising.

(2) For a fee you can allow people to place links to their blog or website on your blog. These advertising positions can be sold on Ebay, via somewhere like TextLink Brokers or directly from your site.

(3) Affiliate programs work on blogs as well as they work on websites. Affiliate with companies that sell products related to your site. When people click on the link in your blog and purchase a product, you profit. This is another way of making money online with blogs that doesn’t cost you anything. If you are passionate about a product and write about it, this can work very well.

(4) If you have a website, blog about some aspect of it and provide a link. Your weblog can effectively sell the product, and all the customer has to do is click to your site and order it.

There are many ways to make money with your blog. I hope this simple guide helps you on the way to earning a good return.

As a parting piece of advice, dont believe the hype you read. There are no short cuts. You are unlikely to make instant, riches, but with some hard work and great content, you can generate a good additional income from your blog.

When WordPress Permalinks 404

The 404/Not FoundPermalink error message is one of the most hated screens on the Internet; it indicates that though you, the browser, were able to communicate with the server, the page you need was not delivered either because it was not found or because the server for some reason was configured to not fulfill the request (which is happening in some countries with pages containing illegal content).

 

The page you actually see is not generated by your computer; instead, it is a special page on the server you’ve tried to contact. Many web sites create their own special 404 pages either for artistic reasons, or because the site owner wants to put specific data, like contact or redirect information, on the page. In Apache, having your own special 404 page is as simple as modifying the .htaccess file. (The only caveat: the page must be larger than 512 bytes or IE will not display it.)

In most cases, the 404 error comes up when a page has been moved or deleted from a site. However, in the case of WordPress, an annoying bug can cause permalinks to point to the 404 page instead of the page you want to have it bring up.

How Do WordPress Permalinks Work?

Permalinks are permanent URLs generated to point to your individual weblog posts, categories, and weblog lists. Other bloggers will use a permalink to point to your post from their own articles, or you can send links to other people via a permalink. When they are linked to an individual post, the URL is supposed to be permanent, not dynamic (changing).

The three types of permalinks WordPress delivers are the Default (aka “Ugly”) form, mod rewrite (“Pretty”), and PATHINFO (“Almost Pretty”).

Default links are formatted according to the default settings of a new WordPress install, and will work on all server environments. It looks like this: http://example.com/?p=N , N being a number. It is neither neat nor elegant, but it does the job. Pretty mod rewrite links look more like this: http://example.com/yyyy/mm/dd/post-name/ . These permalinks require Apache’s mod_rewrite module, and won’t work on other server types. PATHINFO permalinks look like this: http://example.com/index.php/yyyy/mm/dd/post-name/ , and will work on other server types besides Apache.

Because you’re going from a dynamic to a fixed environment with your permalinks, a variety of things can go wrong with them. For instance, if your server includes Frontpage Extensions, permalinks will not function at all without doing a manual fix. Without this fix, any changes to the permalinks section from the WordPress admin interface will corrupt the Frontpage server extensions because it interferes with the .htaccess file.

Long permalinks can get chopped off as well, with only part of it working properly or with the entire link disabled. This will cause a 404 error to be generated but not because there’s something wrong with your permalink, rather because the title is too long. You can fix it by editing your .htaccess file to add a line:

RewriteRule ^post/([0-9]+)?/?([0-9]+)?/?$ /index.php?p=$1&page=$2 [QSA]

You can also make a habit of posting URLs with angle brackets () on either end. Most email and other problematic software won’t truncate URLs formatted this way.

Permalink Structure in WordPress

When your links don’t work, it’s often because you didn’t update your Permalink structure. Every time you add a new static page to your WordPress files, you must generate and update new rules to the .htaccess (which in newer versions is taken care of through the admin control area). If you don’t get a page returned at all, even a 404, and you use PHP 4.4 or 5 with Apache 2, you should look that up in the PHP bugs and issues pages. This is a specific known bug.

When you’re creating permalinks, another strange thing can happen: your WordPress blog must start the process of creating a permalink before it knows whether or not the page you’re creating one for actually exists. If it doesn’t, too late your link is already pointing at a 404 page. To repair this, you need to include a 404 direction in the header of your .htaccess file so that your rewrite conditions allow for a not-found error, and simply eliminate that page from your permalinks task. Try adding the following line above the WordPress rewrite rules, outside of #BEGIN WordPress[…]#END WordPress. Some plugins will overwrite this part if you edit the permalinks structure if it’s in the wrong place.

ErrorDocument 404/index.php?error=404?

Another solution is to use this following:

ErrorDocument 404/foo/index.php?error=404

foo = the directory you are using as a blog. The structure should be like this:

/foo/%category%/%postname%/

If you call a nonexistent directory, however, you’re still going to get that 404 permalink.

You can automate your permalinks tasks with several plugins, though. The Ultimate Tag Warrior (UTW) has gotten some good reviews, especially for search-engine sensitive pages. Google Sitemaps is a good plugin as well.

One more thing: if you use the xampp setup, your WordPress permalinks won’t work at all in the default installation..

The ultimate solution is actually to install WordPress 2.0.2; this new version has repaired the permalinks problem as well as a number of other problems.

Always double-check all your pages before you start working with permalinks, and after you’ve permalinked them. In some cases, you may have to delete all the permalinks and start over, but in most cases just taking a look at what you’re telling your server to do will prevent you from making a lot of stupid mistakes.